Now the clever trick that makes this idea work is that the Moviepass membership card is actually just a typical debit card. And so when I pick the movie I want to watch and the place where I want to watch it, the company simply loads this card up with precisely the right amount of money for me to get my ticket. We've got this granted patent that allows us to turn on and off that card to only be used at the theatres where you say you want to go and buy a ticket. So it's kind of GPS-activated debit card.
The big incumbents, and AMC is one of them, are always trying to protect what they've got, rather than innovating for what consumers want. Now you may be wondering why, if AMC is so angry about Moviepass, it doesn't simply just block members from using their cinemas. But in practice it's not quite that simple, because in order to do that they'd have to essentially block every Mastercard from using its self-serving kiosks. The real question is whether the members are gonna add up on a scheme which, on the face of it, seems simply too good to be true. Let us prove that we can drive incremental profits and if we do, let's sit down at the table and just give us a portion of the incremental profit. Oh, I...God I don't think that's possible.